When we launched The Sisters Wine we had a vision. We wanted our wines to be part of a movement that celebrated and acknowledged women for the extraordinary things they do, every day. We also wanted them to be at the heart of girlfriends getting together to celebrate their friendships and create moments and memories. To see this become a reality through so many posts and photos that fans have shared across social media is both humbling and incredibly special to us.
The Sisters wine was born from an innate understanding of women’s hectic lives. Many of us rush from one thing to the next, multi-tasking left, right and centre. We collapse into bed at night so tired we can barely read that novel that’s been on the bedside table for a month. But what do we say to ourselves? That we need another hour in the day? Another day in the week? So that we can get more done? From our everyday never-ending ‘to do’ lists, to the pressure that the media puts on us to be the ‘perfect woman’. We rush around trying to do more, be more, give more. How often do we stop and reflect and give ourselves a chance to realise that we are actually achieving extraordinary things already? This video is a powerful reminder of why we don’t need to be like this 24/7, it’s just not healthy.
And when we’re so crazy busy, it’s our girlfriends who fall to the bottom of the list. We don’t even seem to have the time to pick up the phone to say hi, and yet these are the people who understand and whose friendships are unfailing – they lead a similar life juggling work and family, community and home. The empathy between us is palpable – there’s no need to explain – it’s understood. And when we do get together, it’s as if it was only yesterday when we last saw each other – hugs and smiles, laughter and empathy.
It’s like a tonic – we make each other feel good. We share our frustrations, aspirations, ideas and challenges – we chat about our partners, our families, our work – the good and bad and the downright ugly! These girlfriends, be they our mate since school or uni, our mum, colleague or sister, are our confidantes. Their friendship is like therapy – their ability to listen and not judge, to encourage us, help us celebrate or commiserate. Just to be there for us. There’s an honesty in true friendship that is perhaps the most precious thing. When we want help or an opinion, we know our girlfriends will be there to tell us what they think – they are genuine and loyal. Name your close girlfriends to yourself now…remind yourself of the wonderful people you have in your life. We know they’d be there for us and we’d be there for them. No question.
That’s why we celebrate women, every day. It’s what we believe, it’s what we stand for and it’s our mission. We felt so strongly about this manifesto, that we imprinted it not only on our hearts, but it runs as a thread along the back of the front label of every one of our wines.
(click on the image below to enlarge)
Wine undoubtedly plays a role in our lives. To relax with at the end of a long day, to celebrate with, to appreciate with great food, to share and enjoy. What better way to stop and acknowledge all that we do and the sisters who are right there doing it with us. The Sisters – for women who do extraordinary things, every day. That’s us.
That’s why here at The Sisters, we celebrate women, every day.