Lately, we have been thinking a lot about kindness. I guess it started back in the early part of 2015 as we were developing our wine brand and planning our launch. Integral to what defines us as a brand is a notion of acknowledging and celebrating women who do extraordinary things, every day. It’s not just a tagline for us. It’s something we feel strongly about. We want to be part of a discussion to encourage women to take the time to stop, breathe and enjoy their everyday triumphs because we believe they are worthy of acknowledgement. Of course, we are also about encouraging women to get together and spend time with each other because that is what nourishes our souls and is part of why the friendships that we as women share are so unique. Wine is often, but not necessarily at the heart of these gatherings, and if it happens to be our Sisters wines, then that makes it even more special for us, but that is a bonus!
There is a lot of discussion about kindness and why it matters, how to cultivate it, and how to spread and share it. It’s not always easy to be kind, especially when confronted with people who didn’t get the memo, but it is something we should all try to do more of, more often. This video which is an animated adaptation of a commencement speech given by George Saunders at Syracuse University, May 2013 is a beautiful reminder of why kindness does matter. He summed it perfectly when he said: “What I regret most in my life are failures of kindness.”
A recent article published on Care2.com highlighted that being kind is not wholly altruistic. It increases our levels of health and happiness. They shared seven things that truly, genuinely kind people do. We advocate the first one, which is to be kind to yourself. Often as women, we are our own and each other’s worst critics. This is something we can genuinely change together. It’s important that we encourage and support and acknowledge each other. If you’re looking for a place to start, then this article gives some great suggestions on 12 things that we as women need to stop saying and doing to each other.
Kindness is an act of being mindful. It means we take the time to care, to think about how our actions can impact others. While pondering why kindness matters, we came across a new campaign that has just been launched in New Zealand by Stacey Shortall category winner of Community & Not For Profit in this year’s Westpac Women of Influence Awards. It is called ‘Who did you help today” and was launched with the support of nzgirl, Westpac, Fairfax, Bloggersclub.com and Minter Ellison Rudd Watts, the law firm where she is a partner. You can learn more about this campaign and how you can support it here. Stacey comments, “Because it’s simple. Life is busy and finding time to reflect on how what we do in helping others requires effort. Let’s minimise the effort. Keep the question short and simple. Make it a question we can all ask ourselves at whatever age and in whatever walk of life.” We genuinely hope this takes off and is a conversation that happens in living rooms across New Zealand, each and every day.
For us as a brand, it is genuinely important to live our truth, not just give lip service. That was our motivation behind the social media campaign we launched, encouraging women to stop, take a moment, acknowledge the special friendships that we as women share and tell each other how truly extraordinary we are. Belinda Nash, in her blog post on nzgirl, summed it up perfectly, when she said it was “a campaign that matters.” We believe that to be true.
It is our hope that through this campaign, together, we can flood the social timelines of women with messages of love, support, friendship and kindness. If you want to check out the messages that have been shared to date, then they are all gathered here on our #ASistersMoment tagboard. It’s a live feed capturing posts shared using that hashtag. We would like to believe that we can create a movement. It’s simple just to take a moment in our day to deliver an act of kindness to a woman we know, through words of support. Who knows, it could be a day that she needs it most.
If you want to learn more about this campaign and the spirit behind it, please watch this video.
We’d love to hear your thoughts on kindness and why it matters and any moments where kindness has impacted your life in a special way.